Successful Applications of Customer Analytics

May 9th – 10th, 2018

Inn at Penn

Successful Applications of Customer Analytics is about bringing together analytics professionals to share real-world examples of customer analytics impacting strategic decisions and to gain a deeper understanding of the technical skills that turn data into insights.

On May 9th, attendees have the opportunity to hone data skills during pre-conference workshops, and then hear first-hand how companies successfully leverage analytics on May 10th. Follow @WhartonCAI on Twitter to join the conversation using #wcaiconf. 

10 Year Celebration
All conference attendees are welcomed (and encouraged) to join WCAI for a special edition of our Opening Reception on May 9th. This year, WCAI will celebrate its 10th anniversary! Enjoy “tales of old (and new)” from the Faculty Co-Directors and other friends of WCAI. Light fare and refreshments will be available to our guests. Simply RSVP when you register for the conference!

Introducing the 2018 Keynote Speakers


Opening Keynote: Deborah Wahl, G’92, WG’92

CMO, Cadillac

A leading innovator amongst Chief Marketing Officers, Deborah has made a career of shaping and implementing transformative corporate strategy. She aligns customer and company objectives to drive success with revitalized brands and winning go-to-market strategies.
Past CMO experience includes positions at McDonald’s, PulteGroup and Chrysler. She also held senior-level marketing roles at Lexus, Toyota, and Mazda.

Closing Keynote: Victor Cho, W’93

CEO, Evite

Since joining Evite as CEO in June 2014, Victor Cho has re-directed the popular brand into a customer-obsessed company focused on bringing people together face to face. He has achieved revenue growth and taken the company into exciting new ventures, including text message invitations, donations for nonprofits, video, and sponsored content.

Conference Highlights

Watch WCAI Faculty Co-Directors, Eric Bradlow and Raghu Iyengar explain what Successful Applications of Customer Analytics is all about.

Following their video, you can watch presentations of some of our past speakers including Zachery Anderson, Electronic Arts; Matt Horton, MLB.TV; and Kathy Koontz, Teradata together with Ravi Kandikonda, Comcast.

Join our mailing list. Get updates on new research and events.

Successful Applications of Customer Analytics
is The Wharton Customer Analytics Initiative’s annual conference. Learn more about what the Initiative does for Analytics at Wharton through our website.